Persistence is sort of annoying. Consistency, on the other hand, is the happy twin brother of persistence. Consistent with your statements, consistent in the content you create, consistent in the way you chip away at…

Content marketing can be the backbone of a successful business. Crafting useful and informative content that appeals to your target audience and helps them resolve their pain points is precisely what can help you sell…

Your car may have a powerful engine, but if the steering wheel is out of whack, it’s probably a mistake to simply drive faster. And putting in premium gas and removing the muffler doesn’t help…

When SiriusDecisions first published its annual study about account-based marketing (ABM) in 2015, it painted a rosy picture about the momentum behind the marketing world’s favorite new buzzword. In that first report, 91% of B2B…

On almost every issue that divides the electorate (in the US and abroad), the group that gets out the vote will win. In most elections, the more some candidates spend, the more disillusioned the electorate…

Shorter days and colder weather signal the start of holiday shopping and holiday marketing campaigns. The good news is that the 2018 holiday season retail sale outlook is very optimistic, with a strong year forecast…

As marketers, we are constantly testing: button colors, calls to action, timing of messages, and countless other elements of our campaigns. We may discover what works, but we might not know why a certain campaign does well…

There are two good reasons to do random testing. The first is that you’re working with a homogenous or expected distribution, and the cost of letting something defective slip through is pretty low. For example,…