As marketers, we are constantly testing: button colors, calls to action, timing of messages, and countless other elements of our campaigns. We may discover what works, but we might not know why a certain campaign does well…
No matter whether you are just starting out as a business owner, or you have an already established brand, there are always new ways in which you can keep your business on top and running…
I keep hearing that although Trump is a scoundrel or worse, at least he’s presiding over a great economy. As White House economic adviser Larry Kudlow recently put it, “The single biggest story this year…
There are two good reasons to do random testing. The first is that you’re working with a homogenous or expected distribution, and the cost of letting something defective slip through is pretty low. For example,…
TRUMP IS AMERICA’S MOST DANGEROUS EXPORT Donald Trump is not only undermining democracy here at home, but he’s also emboldening dangerous authoritarian movements around the world. Trump’s presidency has become America’s most dangerous export. FIRST:…
Twitter Facebook LinkedIn Nearly 11 months into a bear market that has seen the bitcoin price take a two-thirds haircut from its all-time high, the flagship cryptocurrency could be on the verge of a year-end…
by Marissa Waldman, President at Brainard Strategy Unemployment is at a significantly low level in the United States. While seemingly good news, a marketplace oversaturated with underemployment across all demographics is slowly but surely beginning to…
Around this time last year, I wrote about a new concept from Samsung SmartThings: connectivity that brings together all the devices one might use in her home and synchronize them in a way that makes them…
The price of bitcoin cash rose more than 11 percent on Tuesday, pushing its price to a new two-month high. Market data shows that the cryptocurrency's price has risen 30 percent since Sunday, and is…
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