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The Ultimate Guide to Marketing Campaigns

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase.…

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Kelloggs Looking Grrreat

 Kellogg’s (K) share price slumped following third-quarter results. Organic sales growth was just 0.4%, as a 1.9% increase in volume was offset by a 1.5% hit from lower prices and unfavorable mix. The adjusted operating…